Wings Financial CU Takes Off With New TV Spots

ST. PAUL/ MINNEAPOLIS – Wings Financial CU, the state’s largest credit union, took to the air with a new advertising campaign during last night’s premier of ABC’s new series, “Pan Am.”

In the new TV spot designed by local ad shop Clarity Coverdale Fury, entitled “Dreams,” a thirty-something couple sees before them both their current reality – a new home, a growing family – and their hopes for the future – college, a bigger house and more.

The message is simple: it takes more than dreams to make dreams come true; Wings Financial can help you take your dreams to the next level by offering low loan rates, free cash-back checking and great advice to make the most of your hard-earned money.

Accenting the new brand initiative is the campaign tag line, “Do Your Dreams Have Wings?” CCF’s research showed that this idea strongly resonated with consumers who have financial and lifestyle aspirations for their families but often feel underwhelmed by the support and services they receive from the big banks. In many households this pinch is felt most acutely by the “family chief financial officer” also known as “mom.”

In addition to the television advertising, which is scheduled to run throughout the fall, the new campaign currently features rotating digital boards with online banner advertising following in October. 

“Wings has been helping make dreams come true in the Twin Cities for more than 70 years, but for most of that time our focus was on serving the tens of thousands of aviation professionals in our community,” said John Wagner, vice president of marketing for the $3.2 billion credit union, once the credit union for employees of Northwest Airlines. “Now, with a field of membership that covers the entire Twin Cities metropolitan area, we’re very excited about CCF’s work as a way to introduce ourselves to our neighbors.”

Among the companies in CCF's portfolio are: ClearWay Minnesota, Medtronic, International Dairy Queen, Purina Mills and Red Gold Tomatoes.