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In the past year, the bank's executive leadership team began an asset-based lending division, a treasury management department and a rotational development program designed to recruit talented college graduates.

At TD Bank, the consumer deposits, products, and payments (CDPP) team is in charge of every aspect of the bank's deposit products.

Young, financially fragile bank consumers are more likely to use BNPL, but the popular interest-free products also reach a wide audience, according to research from the Federal Reserve Bank of New York.

Piepszak is jointly in charge of one the bank's most wide-reaching segments: consumer and community banking.

Lake, along with her co-CEO Jennifer Piepszak, lead all of consumer and community banking, which serves nearly 80 million consumers and 6 million small businesses across the U.S.

O'Neill has worked at BofA since 1996, starting as a credit analyst in its corporate and investment bank. She took the reins of the bank's retail banking unit in 2021.

Stewart's division has invested in new bankers for the long term, growing its banker head count by 40% since 2015. Since June 2023, its new client count has grown by 91%, and revenue is up 20.4%. 

Friedman attributes much of her success to her innate curiosity, and an ability to find small details interesting. 

In 2022, Ally achieved its 14th consecutive year of growth in retail deposit customers, reaching  $137.7 billion in deposits from 2.7 million retail depositors.

In the five years since Coffey was named CEO of Los Angeles-based City National Bank, the bank's assets have doubled to $95 billion, from $50 billion in 2019.