Growth strategies

PLANO, Texas – InTouch CU, which recently acquired nearby Dr. Pepper Employees FCU, has applied to state regulators to serve the 19,000 employees of Dr. Pepper Snapple Group and its subsidiaries.

STAMFORD, Conn. – Stamford FCU has expanded its field of membership to southern Fairfield County, including the New York bedroom communities of Greenwich, Stamford, Norwalk, New Canaan, Darien, Weston, Westport, Wilton, Fairfield, Trumbull, Bridgeport, Easton, Shelton, Stratford and Monroe.

OTTAWA, Canada – Social media expert and strategist Charlene Li told the World Credit Union Conference here there are seven steps needed to make social media a success in any organization, and that one mistake made is the last one in importance often is the first (and only) step to get attention.

OTTAWA, Canada – A fundamental, cultural shift within First West Credit Union here is helping to chop costs across the enterprise and improve its efficiency ratio.

MADISON, Wis. – The Filene Research Institute with Del Norte CU and Dupaco Community CU have launched a new competition among 20 Visa cardholders to study the trajectory of a credit score with a six-month race to see who can improve their FICO score the most.

OTTAWA, Canada – The “Unite for Good” theme CUNA has created is aimed at CUs in the United States, but credit unions from around the world are being urged to use it, as well.

OTTAWA, Canada – Credit unions in four Atlantic provinces of Canada are in the midst of a significant self-evaluation that could change the way they operate.

COLUMBUS, Ohio – Telhio CU has introduced an Owner Rewards Program it says correlates account values with benefits.

BOSTON – Many credit unions and vendors have built sophisticated metrics around various numbers inside credit unions, but one area not being measured well is payments, according to one person.

BOSTON – For a credit union to really grow and succeed, it must look to “the fourth option.”

LOS ANGELES – Six months after introducing a program it calls “Member Benefits,” which is designed to “reward those members most invested in the success of their credit union, while asking those who are not engaged to help pay their fair share,” Los Angeles Police FCU said it has seen increased profitability and changed member behavior.

Nutmeg State FCU has launched a new "Banking Awesome" campaign.

ERIE, Penn. – Widget Financial, known until recently as Erie General Electric CU, launched its new Widget Kidz Zone at the Millcreek Mall with several “super heroes” on hand and a meet and greet with Nathan Kress, best known as Freddie Benson from Nickelodeon’s iCarly.

SHELTON, Wash. – Peninsula Community CU has partnered with CUSO Financial Services, L.P. to provide wealth management services to its members.

OAK RIDGE, Tenn. – ORNL FCU said it is promoting local businesses this month with a Cash Mob campaign.

NEW YORK – Credit unions can increase non-interest income by building deeper relationships with members, especially the growing multitude of new members added over the past 18 months, according to one expert speaking at America’s CU Conference Tuesday.

OGDEN, Utah – Goldenwest CU said this morning it has agreed to combine with Logan-based USU Charter CU to create a credit union with almost $1 billion in assets serving 105,000 members.

VIENNA, Va. – Navy Federal Credit Union announced a three-year marketing and sponsorship contract with the Army Athletic Association and Army Sports Properties, its multimedia rights holder.

GRAND RAPIDS, Mich. – Grand Valley Co-op CU and Preferred FCU completed their combination yesterday and have applied to Michigan regulators for a broad community field of membership encompassing 28 counties and 2.5 million people in the western part of the state, from Traverse City to Lansing to the Indiana border.

NEW YORK – What does the future hold for credit unions? If the overflow attendance at one session during CUNA’s America’s Credit Union Conference here is any indication, plenty of people would like to know.