Actiance, a maker of software that helps financial firms manage their use of social media, has rolled out a series of additions to its Socialite platform.
The Belmont, Calif., company said Wednesday that the added features can improve companies' ability to conduct business while meeting regulatory requirements.
Socialite enables companies to inspect, manage and measure messages sent over LinkedIn, Facebook, Twitter and other social networks on their behalf while ensuring compliance with rules that govern communication by banks and other businesses in regulated industries.
Actiance said the additions to its platform enable users of Socialite to designate others to share content on their behalf, to pull in and share content from RSS feeds, to filter feeds to find information that matters to them, and to assess the effectiveness of messages sent out to determine the best time for delivery.
"Financial advisors and other users in regulated industries have a unique set of requirements when using social media for business," Ajesh Shah, Actiance's senior product manager, said in a press release. "We listen to the requirements of our audience and are continually enhancing Socialite to meet their needs."
Seven out of 10 financial advisors are already using social networks for business, according to a recent study by LinkedIn and FTI Consulting cited by Actiance.