BBVA Compass Introduces Four New Checking Options
Four vendors own the U.S. core banking market. But others, mostly international vendors, are starting to creep in.
BBVA Compass CIO Sergio Fidalgo has been promoted to head of applications and architecture for the bank's parent company, Madrid-based BBVA Group.
BBVA Compass' prominent NBA sponsorship, game-changing core platform upgrade and high-tech new headquarters tower-deep within the heart of its Texas base of U.S. banking operations-have opened a new playbook for the Spanish-owned franchise. Its futuristic banking model is attracting the spotlight and giving it the means to grow both in and out of its branch footprint.
A free Samsung tablet, no monthly fee, a card reader and transaction limits make up an offering the bank hopes will increase wallet share and profitability.
BBVA Compass (BBVA) in Birmingham, Ala., is launching a suite of four checking products, each designed to meet the needs of specific customer segments.
The company's latest digital checking product, ClearConnect, is targeted at customers who do most of their banking online and via mobile devices. ClearConnect offers online games and rewards and has no monthly service charge.
For customers who often conduct their banking business in person, BBVA launched three ClearChoice Checking options that offer unlimited check-writing. The ClearChoice product for seniors comes with complimentary hard-copy statements for older customers who feel more comfortable leaving a paper trail. ClearChoice for Everyday Heroes waives the monthly service fee for law enforcement and health care professionals, teachers and active and retired members of the U.S. military. The last, ClearChoice Checking, is for mass-market customers and includes a Visa debit card that patrons can personalize with their own photos.
All four checking options are available online and at the bank's branches.
"We've responded to our customers' call for value and simplicity," Kristin Julbert, director of consumer deposit products for BBVA Compass, said in a Tuesday press release. "These four accounts offer more choices, including a new digital product and highly competitive pricing."