Imagine selling financial services as you would shoes, cigarettes, fast food, or any other consumer commodity. As unlikely as this may sound, it's becoming a reality.

Banks are beginning to adopt a retailing approach to the sale of financial services. But are bankers retailers? And if so, what does that imply?

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.