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Luvleen Sidhu has been hired by her father -- Jay Sidhu, the head of Customers Bancorp -- to do something a lot of small banks would be afraid to tackle: develop Customers' own mobile banking software.
June 12 -
Jay Sidhu's Pennsylvania company is building a separately branded bank that, like Simple, will target a demographic that feels no particular affinity toward traditional banks.
March 3 -
Customers Bancorp (CUBI) in Wyomissing, Pa., has raised $133.2 million in a private placement.
June 27
Customers Bancorp in Wyomissing, Pa., has hired Dawn Melesko to serve as director of social media for BankMobile, the mobile and tablet banking platform it plans to launch in late summer 2014.
Melesko is joining Customers ahead of the official launch in order to assist
Melesko has more than seven years of social media marketing experience that includes the launch of several brands.
Previously Melesko was a vice president for social media at Webster Bank in Waterbury, Conn. Prior to that, she served as social media director for ad agency Go Media.
