Customers Bancorp in Wyomissing, Pa., has hired Dawn Melesko to serve as director of social media for BankMobile, the mobile and tablet banking platform it plans to launch in late summer 2014.

Melesko is joining Customers ahead of the official launch in order to assist Luvleen Sidhu, Customers' chief strategy officer, during the pre-launch marketing campaign, the $5 billion-asset parent of Customers Bank said in a press release Monday.

Melesko has more than seven years of social media marketing experience that includes the launch of several brands.

Previously Melesko was a vice president for social media at Webster Bank in Waterbury, Conn. Prior to that, she served as social media director for ad agency Go Media.