Diebold is unveiling an anti-skimming card reader designed to prevent criminals from stealing card data from unsuspecting automated teller machine users.

ActivEdge is a technology that, according to Diebold, prevents skimming by requiring users to insert their card via the long edge instead of the traditional short edge. This 90-degree change prevents the current crop of skimming devices from reading the card's full magnetic stripe.

Diebold is launching ActivEdge to help financial institutions avoid skimming-related fraud losses, which according to the ATM Industry Association totals more than $2 billion annually.

"ActivEdge subtly alters the ATM card user experience, while greatly shifting the balance of power in the fight against ATM crime," said Frank Natoli, Jr., executive vice president and chief innovation officer at Diebold, in a Tuesday press release. "Altering the card orientation has crippling consequences for skimming devices. With ActivEdge, financial institutions will be able to stay ahead of today's sophisticated devices and fraud attacks."

Diebold's patent pending ActivEdge has encrypted communication to the ATM's central processing unit that eliminates the ability to fraudulently capture and track data. Additionally, each reader is paired with a specific ATM, impeding the installation of fraudulent readers.

Meanwhile, to counteract card trapping attacks, ActivEdge features an automatic gate-locking function that prevents fraudsters from freeing trapped cards. The European ATM Security Team reports that card trapping incidents have increased in the continent by 98% from 2,726 attacks in 2012 to 5,394 in 2013.