Niche markets are the new horizon for credit cards, as bankers bend over backward to attract everyone from gays and lesbians to divorced and widowed women.

As the general public gets bombarded with special offers, some bankers are seeking out segments of the population that have been overlooked in the past.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.