BLUE BELL, Pa. - Unisys said Wednesday that it had introduced wealth management software to help companies court what it called the "mass affluent" market.
The technology vendor said companies can use the software to offer personalized financial services to people with $150,000 to $1 million of investable assets.
The wealth management tools allow users to access their financial information through multiple channels including the Internet, mobile phone, or other devices.
Unisys said account aggregation is a key component of its new product, called e-action Wealth Management. It gathers data from various accounts and provides a comprehensive view of an entire financial portfolio on a single Web site.
Unisys said the product will help financial institutions improve customer acquisition and retention and do a better job of cross-selling.
