KeyBank said Wednesday it has appointed Rodney Drake as vice president and coordinator for its program geared towards low-income and underserved customers.

The Cleveland, Ohio bank in 2004 launched its KeyBank Plus program, which sells non-traditional financial products and services including check cashing, credit repair services and money orders. It also offers savings products and mortgage products intended for first-time home buyers.

The program also offers free financial education about budgeting, credit, credit repair, saving and homeownership. KeyBank Plus is available in 301 branches throughout nine districts.

Drake has been with KeyBank for five years, most recently in the company’s business banking segment as the Key@Work Program director for the Cleveland district. Prior to that, he was a senior relationship manager overseeing a book business of 500 clients.

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