In the credit card business, this was the year of the feel-good ad.

Typifying the trend was MasterCard International's "Priceless" campaign, which earned accolades on and off Madison Avenue. Confirming that MasterCard had something special after years of misfires was the appearance of a spoof of its distinctive television spots on "Saturday Night Live."

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.