NCino, a vendor of cloud-based banking technology, has added deposit account opening to its platform.

The added feature will help banks reduce the amount of time and paperwork required to open an account digitally and give them a better view of cross-selling opportunities, the Wilmington, N.C., company said in a news release Tuesday.

NCino's Bank Operating System platform launched in 2012 as a Salesforce-hosted cloud-based system for underwriting loans, onboarding treasury management clients and interacting with institutions’ operational data in real time.

“A banker’s relationship with the customer starts at the account opening process," Pierre Naudé, nCino's chief executive, said in the release. "As the rise of mobile and online banking has reduced branch foot traffic, it’s become even more important for financial institutions to have a comprehensive view of that relationship."

The application process allows existing and potential customers "to access an application across any channel" and "start, continue and complete it without having to enter the same data twice," said Tom DiVittorio, chief product officer.