Oklahoma bank set to debut new brand
Valley National Bank in Tulsa, Okla., is overhauling its image.
The $647 million-asset bank said in a press release that it will rebrand as Vast Bank in March. The bank expects to complete the project in May.
“We were made to dream, to create, to build, and to prosper,” Chairman Tom Biolchini said in the release. “Having an advocate along the way can help clear the path for people to claim their calling. ‘Vast’ captures our desire to meet our customers’ emerging needs by being a trusted partner that is savvy, bold, tech-forward, and also surprisingly easy to do business with.”
The bank's executives believe the new name will help Valley National, which opened in 1982, attract the next generation of customers and businesses.
The new name and logo will appear on Valley National’s building, documents and online platforms. All branches will remain open. The bank is also building a new downtown headquarters that is should open later this year.
“While our desire to support and empower the community has always been present—today it is bursting at the seams,” CEO Brad Scrivner said in the release.
“Two years ago, we began a transformation that is evolving our business to meet the changing needs of our customers and communities," Scrivner added. "Customers can expect everything from better apps and innovative products to streamlined underwriting and faster loan processing.”