Sixteen months after buying the largest property and casualty agency in Connecticut, People's Bank of Bridgeport is readying a broad marketing push for insurance. The $12 billion-asset thrift will begin radio and direct mail advertising of its insurance capabilities Oct. 1.

Instead of starting the advertising campaign right after the purchase of R.C. Knox & Co., People's delayed so thrift employees could be taught about insurance and familiarized with the new subsidiary, said Barbara P. Johnson, senior vice president and manager of the thrift's insurance services.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.