Member satisfaction with credit unions has taken a slight dip in a new poll.
A study conducted by the American Customer Satisfaction Index found that credit unions "are now beginning to feel pressure to increase performance." For the first time since 2008, satisfaction with credit unions fell 5%, to an index score of 80. Banks received a rating of 76.
"The main reason for the sudden drop in customer satisfaction among credit unions is partly due to the expansion of new offerings, including mortgage and investment banking," the group said in its analysis.
Among banks, Wells Fargo & Co. held strong, keeping its top spot with an index of 73. Citigroup Inc., which increased by 2%, to 69, was second, followed by Bank of America Corp., which also rose 2%, to 68. JPMorgan Chase & Co. was last among the big banks, at 67, down 2% — the company's fourth straight decrease.
The study was based on 100,000 telephone interviews.
