Fiserv Inc., a leading provider of data processing services to banks, has bought Deluxe Card Services, a card embossing unit of Deluxe Corp., for an undisclosed price.

The St. Paul unit, which generated $15 million of revenue last year, will be merged with Fiserv's Personix business unit, which sells plastic card and laser printing services to the bank, health-care, and telecommunications markets. Personix issued more than 80 million cards in 1997.

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