Tree.com Inc., the parent of LendingTree LLC, plans to rev up its marketing efforts this year, in part to maintain volume as the mortgage market contracts.

The Charlotte mortgage lead generator and lender will be "stepping on the advertising gas again," said its chief executive, Doug Lebda, in a conference call Friday with analysts and investors. "That's how you stay essentially flat in a down market."

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.