U.S. Bancorp (USB) in Minneapolis has selected a new advertising agency for the U.S. market after conducting a national review.
The $352 billion-asset company has hired Butler, Shine, Stern & Partners, replacing the Kaplan Thaler Group, U.S. Bank said Friday.
The country's fifth-largest bank selected Butler Shine after Blamer Partnership, a consulting firm, conducted a review of several agencies.
"Our goal was to find a collaborative, creative agency that would deliver innovative ideas for our brand advertising and digital communications," Jennifer Powell, the chief marketing officer of U.S. Bank, said in a press release. Butler Shine "emerged as the passionate, strategic, creative company we were seeking."
Butler Shine is based in Sausalito, Calif. Its clients include Google, Priceline, Isis Mobile Payments and Columbia Sportswear.
Kaplan Thaler, U.S. Bancorp's previous agency, merged with Publicis Worldwide last summer to form Publicis Kaplan Thaler. This put U.S. Bancorp's account in conflict with longtime Publicis client Citigroup (NYSE:C), according to a report in Ad Age.
Bank of America (BAC), Fifth Third (FITB) and KeyCorp (KEY) are other large U.S. banks that have switched to new advertising agencies in recent years.