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As banks try to raise revenue and improve their reputations, they are shaking up their relationships with the "mad men" of Wall Street, testing out new advertising to help refurbish their brands.
July 23 -
U.S. Bancorp and a nonbank partner have agreed to pay $6.5 million to settle charges that they misled members of the U.S. military about the fees charged on auto loans.
June 27 -
Regulators asked a federal court Thursday to reject a bid by U.S. Bank to dismiss a lawsuit over its alleged role in Peregrine Financial's embezzlement scandal.
August 16 -
U.S. Bancorp CEO Richard Davis' lack of interest in bank deals, and enthusiasm for M&A opportunities in the payments business, are signs of the times.
July 18
U.S. Bancorp (USB) in Minneapolis has selected a new advertising agency for the U.S. market after conducting a national review.
The $352 billion-asset company has hired Butler, Shine, Stern & Partners, replacing the Kaplan Thaler Group, U.S. Bank said Friday.
The country's fifth-largest bank selected Butler Shine after Blamer Partnership, a consulting firm, conducted a review of several agencies.
"Our goal was to find a collaborative, creative agency that would deliver innovative ideas for our brand advertising and digital communications," Jennifer Powell, the chief marketing officer of U.S. Bank, said in a press release. Butler Shine "emerged as the passionate, strategic, creative company we were seeking."
Butler Shine is based in Sausalito, Calif. Its clients include Google, Priceline, Isis Mobile Payments and Columbia Sportswear.
Kaplan Thaler, U.S. Bancorp's previous agency, merged with Publicis Worldwide last summer to form Publicis Kaplan Thaler. This put U.S. Bancorp's account in conflict with longtime Publicis client Citigroup (NYSE:C), according to a report in Ad Age.
Bank of America (BAC), Fifth Third (FITB) and KeyCorp (KEY) are other large U.S. banks that have
