It's like getting into the Harvard of employee focus groups.
U.S. Bancorp on Monday named its annual "Dynamic Dozen" list, a select group of young employees chosen to provide the $387 billion-asset company with guidance on digital banking.
It is one way that the 152-year-old company tries to maintain an innovative edge. The group is chosen each year by senior leadership, and includes millennial-aged employees from across U.S. Bancorp's business lines, including compliance, human resources and community banking.
The group participates in panels to provide feedback for new banking products. It is also responsible for producing a year-long capstone project that is supposed to change the way the company interacts with young customers.
"We place tremendous value on the potential of the millennial generation and this group is instrumental in making U.S. Bank relevant to current and future millennial customers," Kent Stone, the Minneapolis company's vice chairman for consumer banking, said in a press release Monday.
Previous "Dynamic Dozen" cohorts have generated ideas for the company's mobile banking business plan. They have also suggested ideas for new career development programs.
The program was introduced in 2009, according to a company spokesman.