With three acquisitions to assimilate, Lee Roberts, FileNet's newly appointed president, has his work cut out for himonot so much in terms of integrating technology, but in terms of the marketplace. "We're going to take on a much stronger marketing orientation and be much more customer-centric," he says. "We're going to rebrand all of our products so that we remove any confusion in the marketplace." The company, which has acquired Greenbar, Saros and Watermark, now has a product line that includes workflow, document imaging, electronic document management and computer output to laser disk (COLD). Financial services contracts represent 30 percent of FileNet's revenue. ... Debra J. Charapty is trading in her hoop dreams for the big boardothe virtual big board, that is. The former CIO of the the National Basketball Association has joined Christos M. Cotsakos's team at E-Trade as svp and CIO. Prior to her NBA draft, Charapty was director of internal systems consulting for Bertelsman C.I.S. and a financial systems analyst at the Federal Reserve Bank of New York. ... Rod Armstrong, chairman and CEO of check and statement processing solution provider Peerless Group has tapped Gary Austin and Steve Tomson to become the company's vice chairman and president/COO, respectively.

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