The banking industry has some work to do to improve its overall reputation, but the good news is that most customers have positive feelings about their own banks. Here are 10 banks that made big strides.

Challenger banks promote the concept of empathy in banking, which sometimes means forgoing revenue to build up customer goodwill.

Banks are increasingly turning to outsiders like Nikki Katz, a former Disney executive now at Bank of America, and Joel Kashuba, formerly of Procter & Gamble and now at Fifth Third, to help build their digital experiences.

Kashuba, who heads design and innovation at Fifth Third Bank, says looks matter even to the common credit card.

CEO Greg Carmichael said Wednesday that online-only banks "aren't relationship-based" and that Fifth Third would stick to its plan of attracting new depositors by selectively expanding into new markets.

The Cincinnati bank wants to convert from a state charter as it expands in the Southeast and beefs up digital banking operations.

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Regions Financial said Thursday that it will not renew its contract with GreenSky — a move analysts say could prompt other banks to re-examine their lending arrangements with the fintech.

As chief operational risk officer, Carrie Lichter played a key role in bringing to life Fifth Third's high-tech war room, also known as the cyber fusion center.

Democratic lawmakers made clear at a hearing Wednesday that they do not intend to abandon the issue following the GOP's repeal of regulatory guidance last year.