Starbucks

Shopping and paying for goods with a smartphone or tablet has been a staple of modern consumerism for years, but mobile wallet adoption is just at its early stages, writes Lisa Stanton, president of InAuth.

Starbucks has hit a mobile payments milestone, with 30% of all U.S. transactions now coming through mobile, and to smooth operations surrounding its popular Mobile Order & Pay service, the company is introducing digital-ordering specialists at its busiest stores.

Led by Starbucks and Apple's mobile payment apps, there's a boom underway and retailers need to act fast to avoid being left behind.

Retailers should focus on creating a premium experience for a broad range of customers, writes Tom Caporaso, CEO of Clarus Commerce.

Mobile apps still account for only about one percent of transactions. There are a few ways to increase adoption, such as targeting payment types that are already tough to make with cash.

Starbucks customers will soon be able to send Starbucks gifts to other iOS device users via Apple Inc.’s iMessage platform with Apple Pay.

Other quick serve establishments such as Starbucks have had challenges in managing the changes in customer flow that accompany order and pay.

The mobile point of sale company's partnership with the coffee chain was designed to bring Square's mobile payments technology into Starbucks locations. But the partnership didn't pan out and ended a couple of years ago.

The technology complements Starbucks successful mobile technology, which includes a widely used payments app as well as rewards and order-ahead.

Starbucks Corp.’s much-ballyhooed mobile-ordering system has brought a painful side effect to the coffee giant: traffic jams at the pickup counter.