Truist Financial
Truist Financial
Truist Financial Corporation is an American bank holding company headquartered in Charlotte, North Carolina.[11] The company was formed in December 2019 as the result of the merger of BB&T (Branch Banking and Trust Company) and SunTrust Banks.[12][13] Its bank operates 2,781 branches in 15 states and Washington, D.C., and offers consumer and commercial banking, securities brokerage, asset management, mortgage, and insurance products and services.
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"Truist" was roundly mocked when it was unveiled as the name of the merging BB&T and SunTrust, but it’s hardly the first bank moniker to elicit a "huh?" from critics.
June 16 -
Hard sell ahead for BB&T-SunTrust as ‘Truist’ lands with a thud; Citizens looks to poach BB&T-SunTrust talent; what the Senate AML bill means for banks; and more from this week’s most-read stories.
June 14 -
Readers respond to BB&T-SunTrust's rebranding, consider the future of home equity loans, debate the number of credit unions buying up community banks and more.
June 13 -
Lenders should get a boost from refinances and purchase loans; BB&T and SunTrust Banks’ name choice questioned.
June 13 -
Judging by day one on social media, you’d think the new Truist brand was a flop. But marketing and branding experts say the name has a lot going for it. What matters most will be how the two banks advocate for the name.
June 12 -
The combined company will be known as Truist, which plays off “trust,” a word the banks’ original names had in common.
June 12
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