Fintech

BIRMINGHAM/TALLAHASSEE – Consumers in Alabama and Florida will learn much more about the credit union difference in coming months thanks to the League of Southeastern CUs’ new $1.3-million cooperative advertising campaign.

Cardlytics Inc., which provides a merchant-funded rewards program to banks and prepaid card companies, is on the verge of expanding outside the U.S. after receiving funding from a company that owns loyalty programs in Canada and the United Kingdom.

In an effort to make the technical aspects of credit card security compliance easier for its small-business customers, Century Payments Inc. will put Trustwave fraud-protection programs in place within three months, the company said Sept. 7.

Visa Europe is making more headway promoting its contactless card and mobile technology in France, as it launches a second contactless pilot in Strasbourg. Visa also has a contactless pilot operating in Nice, France, which launched in May 2010.

LOS ANGELES – Los Angeles FCU has formed a partnership with Shop LA to launch a new Visa card that will establish LA as a retail shopping destination by offering triple rewards points on any purchases made within the city.

Andrews FCU on Wednesday announced it is rolling out a Globe Trek Visa Rewards credit card with both magnetic strip and the Europay, MasterCard and Visa EMV technology, also known as Chip and PIN.

MADISON, Wis. – Credit union executives will be able to vote for the best of the latest slew of innovations proposed by the Filene Research Institute in an online “Idea Idol” being aired by the credit union think tank Sept. 14.

A recent renewal of a sports sponsorship deal may enable Visa Inc. to show to card issuers its “strength” against rival brands, but the actual benefits the deal provides Visa are “limited,” one analyst contends.

MasterCard Worlwide is urging ATM owners to add hardware for accepting chip card payments. Those that do not may be faced with a higher level of liability.

The Pulse electronic funds transfer network has relaunched a website dedicated to educating consumers about debit cards to better reflect increasing use among younger cardholders.