Fintech

To get a better understanding of what Millennial members and prospects want, Affinity Plus Credit Union put one representative on a train.

Affinity Plus FCU has used an internship for college students as a way to get a better understanding of what that generation wants from a financial institution.

FAIRWINDS Credit Union believes a key strategy for improving penetration among potential Gen Y and Millennial members is to make the account-opening process mobile — and much faster.

The National Federation of Community Development Credit Unions has launched a program that aims to increase the number of young people working within the CU movement.

Fiserv has uncovered what it believes to be some key behavioral patterns around Gen Y.

The Illinois CU League is establishing a Young Professionals Group, with an eye toward establishing young professionals on a career track in the credit union industry.

However consumers between the ages of age 18-35 are defined, whether referred to as Gen Y or Millennials or some subset thereof, one person has an entirely different name for them-one that challenges many of the assumptions about these consumers: the High Maintenance Generation.

Looking for an indication of how Millennials will behave as older members? Then take a look at older members.

Credit unions are well aware of the trend toward mobile, especially as a channel for reaching younger consumers. But a new study indicates that financial retailers may be missing out on a major opportunity to leverage technology and serve members by not embracing mobile messaging.

The $62-million Financial One Credit Union is using a $1,000 grant from NerdWallet to build an initiative to attract younger members.