ATMIA Calls for EMV Deadline Extension

The ATM Industry Association is calling for an extension to the April 19 deadline when ATM owners and operators are scheduled to become responsible for foreign transaction fraud, arguing the EMV migration timeline for the ATM industry should mirror the longer deadlines placed on merchants and retail point of sale.

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“[I]n order to avoid a chaotic, inefficient and premature migration to EMV in the U.S., which will inevitably result in uneven and unsatisfactory service to foreign cardholders using U.S. ATMs, ATMIA calls upon the global payment networks to synchronize their liability shifts and their requirements, to clear up all confusion and uncertainty and to allow ATM operators sufficient time to get ready,” David Tente ATMIA’s executive director, wrote in an open letter published March 8.

According to the Sioux Falls, S.D.-based trade association, payments networks, including the debit and credit card networks, have yet to finalize technical specifications for EMV debit transactions that can be deployed by the ATM industry and meet various regulatory requirements, including Durbin Amendment regulations in the Dodd-Frank banking bill. ATMIA also contends that the EMV migration roadmaps for merchants that have been laid out by the payment networks are more consistent than those put in place for the ATM industry.

“[W]e are unaware of any ATMs which will be processing EMV transactions in the U.S. by April 19, 2013,” the letter reads. “Although some of our members operate tens of thousands of ATMs, no ATM operator or processor seems to be even remotely ready for this deadline.”

The letter follows a similar request that the National ATM Council made in February.


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