Barclaycard US Appoints Michelle Bottomley as Chief Marketing Officer PR Newswire
WILMINGTON, Del., Aug. 19 /PRNewswire/ -- Michelle Bottomley has been appointed Chief Marketing Officer of Barclaycard US, the credit card business of Barclays PLC in the United States.
In this role, Ms. Bottomley will oversee targeted marketing programs, marketing analytics, communications and brand development for the fast-growing card payments business. She will report to Lloyd M. Wirshba, Chief Executive Officer and will serve on the Barclaycard US Executive Leadership Team.
Ms. Bottomley comes to Barclaycard from Ogilvy & Mather Worldwide, where she most recently served as Chief Operating Officer, Ogilvy New York. She spent 11 years at Ogilvy and OgilvyOne leading key targeted marketing initiatives on behalf of American Express, Barclays Global Investors, Cisco Systems, DuPont, Sears, AFLAC, Continental Airlines and Yahoo!.
"Michelle Bottomley joins our company at a time of enormous growth as we become one of the 10 largest bankcard issuers in the U.S.," said Mr. Wirshba. "With industry consolidation and tremendous competition, it is critical that Barclaycard US remains on the cutting edge of bankcard marketing. Michelle will bring significant capabilities for further building the Barclaycard US business, and she will be a key contributor in maximizing our partnership co-brand opportunities and enhancing the products and services we deliver to our cardmembers."
Previous to her tenure at Ogilvy, Ms. Bottomley was Vice President - database marketing at Epsilon. She began her marketing career at Bronner Slosberg Humphrey (now Digitas). Prior to that, she was a business analyst in the corporate research department at Liberty Mutual Insurance in Boston.
"I am thrilled to join the very talented Barclaycard team, with its long tradition of creativity and growth. Barclaycard's innovation around the customer experience and its extraordinary product pipeline provide a unique platform that has attracted some of the world's best brands as financial partner," said Ms. Bottomley. "I am looking forward to leveraging these strengths as a member of this successful team to accelerate Barclaycard momentum in the U.S."
Ms. Bottomley was selected by Advertising Age as one of its top 30 "Women to Watch" in advertising in 2007. She was also chosen as one of the top 25 "Working Mothers in Advertising" by Advertising Women of New York and Working Mother magazine in 2006. She has served as an adjunct professor at New York University's masters program in direct and interactive marketing and is a regular speaker for the Direct Marketing Association and AAAAs.
She and her family will relocate to the Wilmington, Del. area in the near future.
About Barclaycard US
Headquartered in Wilmington, Del., Barclaycard US creates customized co-branded credit card programs for some of the country's most successful travel, entertainment, retail and financial institutions, including US Airways, Best Western, Carnival Cruise Lines, Travelocity, L.L.Bean, Barnes & Noble, BJ's Wholesale Club and UBS. The company employs 1,200 associates and was named a Top Employer in Delaware in 2008. For more information please visit
Globally, Barclaycard provides credit cards in the U.K., Germany, Spain, Italy and Portugal. In the Nordic region, Barclaycard operates through Entercard, a joint venture with Swedbank.
Barclaycard is a division of Barclays PLC, a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries, employs 135,000 people and services accounts for over 27 million customers and clients worldwide. For further information about Barclays, please visit
SOURCE Barclaycard US
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