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Financial institutions should connect with customers in as many ways possible, including through payment card products, contends Wayne Johnson, managing director of TSYS Program Solutions at Total System Services Inc., known as TSYS. The Columbus, Ga.-based payment processor yesterday announced TSYS Program Solutions, which provides credit card support for regional and community financial institutions (CardLine, 10/14). Card products "produce superior earnings asset returns and should be attractive to smaller and midtier institutions," he tells CardLine. TSYS is in conversations with "several" institutions regarding participation in the program, which officially launched Oct. 1, says Johnson, who declined to identify the institutions. TSYS Program Solutions will provide smaller banks and credit unions with card-program development and implementation, including profitability analysis, portfolio management and marketing support, to help them enter or re-enter the credit card market, according to TSYS.
