PRAGUE, CZECH REPUBLIC, October 8 / MARKET WIRE/ --
IBM (NYSE: IBM) today announced it
was selected to deliver a state-of-the-art information system for Benzina
and Benzina Plus petrol station network. The delivery and implementation
will be managed by IBM Global Business Services and its consultants will be
responsible for project management to fulfill all customer requirements.
This information system under the new marketing strategy of Benzina should
improve existing driver services quality. The main contribution for
customers will be the improvement of payment of goods and services. In
addition, IBM will assist Benzina with sales optimization and management
processes at its petrol stations, card services delivery and provide
efficient corporate governance tools.
"Benzina is currently undergoing a series of changes including promotion of
Benzina Plus brand awareness change as the most significant one. The
deployment and rapid commissioning of the new information system is a key
component of our new strategy to provide superior services to all customers
of our fuel stations. We are confident the new Retail Information System
will provide the best service experience and availability to all drivers,"
said Ing. Martin Durèák, Chief Executive Officer of Benzina.
For this project IBM partnered with Unicode Systems, s.r.o as the vendor
of Point-of-Sale software, petrol station back-office systems, central
system, as well as loyalty and fuel card management system; Monet + a.s.
to provide payment card authorization system; and ACIS, Construction and
Technology Services, s.r.o., to deploy the solution across all petrol
stations and provide maintenance.
"We are happy Benzina decided to collaborate with IBM on this project. The
trust they put in us is an endorsement of our unique capabilities of
blending software and services to deliver high value consulting services,"
said Vladek ?lezingr, Country Leader of IBM Global Business Services Czech
Republic & Slovakia.
The agreement was signed in September 2008.
About IBM
For more information about IBM, please visit:
www.ibm.com
.
About Benzina
For more information about Benzina, please visit:
www.benzina.cz
.
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Media Contact
Randy Zane
IBM Media Relations
917-472-3589
rzane@us.ibm.com
