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Independent sales organizations interested in gaining additional revenue from mobile payments should begin exploring business partnerships with mobile-banking and mobile-payments product and service providers, according to Awele Ndili, CEO of MShift Inc. By teaming with companies, "it is possible for ISOs to bring to market a range of products," Ndili says, adding MShift has a partnership program available that enables third parties such as ISOs to offer mobile services. MShift is a San Jose, Calif.-based provider of mobile services and applications. ISOs "need to have relationships with the value-added resellers and gateway companies providing mobile technology so they can play a role in distribution," says Paul Grill, a partner with First Annapolis Consulting, a Linthicum, Md.-based consultancy. ISOs will need to be aggressive in asserting themselves into mobile-payment revenue-making opportunities, Grill adds.
