Co-founder and head of product for Segmint, Nate Shahan, as well as client Ben Udell from Monona Bank, come together to discuss how the business of banking is transformed through transaction data insights.
An increased emphasis on privacy and data regulations provides financial services the chance to catch up to digital natives. CMOs must embrace a customer-centric strategy to drive differentiating customer experiences, invest in modern marketing technology stacks, leverage first-party customer data, and enable data-driven decisioning.
To appeal to the values of a new generation of customers, personalized, purpose-driven banking solutions that foster financial health must be on the table. Adding personalization and protection to digital banking programs can attract a new generation of accountholders.
