"There's nothing like a good feature to prompt a smile yet make an important point at the same time. This story, by AB staff writer Kristin Broughton, about a 12,000-mile, 39-city bus trek sponsored by U.S. Bancorp did both things. It was fun to read about the social media flurry and home-building activities stemming from the tour by Dixcy Sulistyo, who works in the bank's community development office in California, and Jibreel Black, a former college football lineman, and to learn how Senior V.P. Reba Dominski and her corporate social responsibility team drew inspiration for the idea from high school relay races and the Oscar Mayer Wienermobile. But most importantly, the unusual undertaking illustrated one of the many ways that banks are putting social issues at the center of marketing campaigns as they keep trying to rehabilitate their images nearly a decade after the financial crisis."
Dean Anason, Managing Editor