Behavioral finance

Behavioral finance is increasingly influencing how wealth managers serve their clients. How is the field evolving, and what are the freshest insights?

The digital-only bank found customers are anxious about their inability to set aside money, so it decided to offer automated savings tools, consumer chief Diane Morais says. It is one of the larger companies to do so.

Scientific techniques can help credit unions better understand how consumers are likely to behave in certain instances, allowing CUs to shape their tactics and responses to a variety of situations.

The aim is not just to get consumers to act on a credit card offer or open a savings account, but to use the insight gleaned from data to build long-term relationships.

Jon Stein plans to make Betterment's robo-adviser as personalized and intelligent as the online retailer's recommendation engine.

The Consumer Financial Protection Bureau's first "National Financial Well-Being Survey" found that a large slice of consumers experience financial hardship.