Branding

As Synovus brought all of its 28 banks under the same name and logo, management made sure employees were well informed and comfortable with the changes.

Highlights and insights from the Cornerstone Credit Union League's annual leadership conference in San Antonio.

CUNA Mutual Group is the latest to make a significant contribution to the Credit Union National Association's push for $100 million in funding.

Honolulu-based CU is the largest community-based credit union in the Aloha State.

Coastal’s donation comes two months after CUNA announced plans for $100 million nationwide awareness campaign for credit unions.

The decision to adopt the name Axos Bank seems to put more distance between the company and its internet roots.

The new name comes after a public competition to help the $8.8 million-asset credit union rebrand itself.

Cobalt Credit Union serves 14 counties across Nebraska and Iowa, but hopes to change to a state charter to help fuel further expansion.

In a win for bankers, a new state law is forcing major changes at two Iowa credit unions – and analysts say CUs in other states could face the same fate.

Branding can help define a de novo's strategy — and be costly and confusing to change if not done well.