Branding

In a win for bankers, a new state law is forcing major changes at two Iowa credit unions – and analysts say CUs in other states could face the same fate.

Branding can help define a de novo's strategy — and be costly and confusing to change if not done well.

USAA reigns, Wells Fargo, well, doesn't. Here's a look at the highs and lows in this year's survey, as well as the trends that drove the results.

In a one-on-one interview with Credit Union Journal, CUNA CEO Jim Nussle explained the thinking behind the trade group’s upcoming national branding campaign – and how they'll pay for it.

Post Office Employees Federal Credit Union is now simply POE FCU.

Bank reputations fall for the first time in five years, according to our 2018 survey; tallying the scorecard after the Supreme Court's credit card ruling; 10 questions for California bank commissioner; and more from this week's most-read stories.

What is the difference between a reputational hit that ends up being just a blip, and one that becomes an extinction level event? Following are five ways to assess your exposure.

Bank reputations are backsliding as consumers look for evidence of good corporate citizenship. But new data shows that a highly visible and vocal CEO — who talks about more than just the earnings report — can provide a major boost.

The rents are steep and they don't generate much revenue, but some banks believe that airport branches still have a role to play in their retail strategies — particularly as advice centers.

BB&T is buying Regions Financial's insurance business. That made the timing right for its retail broker to undergo a name change, the company said.

The theme of "Do Global Good" is at the heart of the foundation's new messaging.

A group in North Carolina has finally gone public with its brand, and three other de novos have already been rebranded.

It may not have the digital buzz of fintech, but it can do more to transform how your members see you the moment they walk in the door.

The CEO of Iowa's largest credit union suspects a rider attached to a budget bill before the state's legislature was inserted to "placate bankers" after the recent failure of a move to tax CUs there.

In letting the community suggest new names, can Red River Mill Employees FCU avoid the “Boaty McBoatface” problem?

The sponsorship deal includes the debut of a new "PenFed Military Appreciation Section" at Nationals Park.

Fresno Fire Department Credit Union is now Central Valley Firefighters Credit Union.

The move is expectedto take effect June 1.

For the second time in a year, the scandal-scarred bank has launched a brand campaign aimed at restoring trust with customers.

It might make sense to scrap a decades-old name, especially for banks with aggressive growth plans.