Corporate governance

Many credit unions are following some bad advice when it comes to marketing to Hispanic consumers, and in fact may even be alienating a potentially lucrative sub-population, according to Edward Speed and Lionel Sosa.

LARGO, Fla. – Achieva CU has applied to state regulators to serve 1 million residents in neighboring Lee and Collier counties.

ORLANDO, Fla. – State regulators have approved an application from Insight CU to add 250,000 people in six small Florida counties to its field of membership: Dixie, Levy, Gilchrist, Columbia and Suwanee.

The quality of proactive engagement is what drives revenue growth for credit unions, according to Bob Tramontano, VP of financial industry marketing for NCR.

Service was always the name of the game at Travis CU, but it has been an intense effort with loans funded per branch doubling over the course of the last year.

SANDY, Utah -- A robber was quickly nabbed by police last week after he held up a University CU branch where he was a member — and where an old high school classmate is an employee.

ST. LOUIS -- Neighbors CU is partnering with Midwestern Securities Trading Co. LLC to operate the new Neighbors Investment Services CUSO.

TUMWATER, Wash. – O Bee CU is staging a second treasure hunt contest called "Capture The Tag,” which entices tech users to round up Microsoft Tag and video-based clues in pursuit of $15,000 in prize money plus iPads.

ANCHORAGE, Alaska -- Alaska USA FCU said this morning it is bringing CUNA Mutual Group’s CUNA Brokerage Services investment program to its 450,000 members.

WARMINSTER, Penn. – Freedom CU is rolling out a new media campaign on radio, television and billboards in greater Philadelphia touting “Freedom From Banks.”

GERMANTOWN, Md. – Montgomery County Employees FCU was approved by NCUA to add 22,000 employees of the Montgomery County School System to its field of membership.

LONG BEACH, Ore. – Wauna FCU has won approval from NCUA to expand its field of membership to the Washington side of the Columbia River and serve Washington’s Pacific County.

CHELSEA, Mass. – Metro CU, which has emerged as one of the state’s biggest credit unions through a recent series of mergers, is launching a new ad campaign proclaiming it is no longer a secret.

LANSING, Mich. – Michigan credit unions kicked off a $3.3 million media campaign this morning that features TV and radio spots, social media initiatives and a chance to win a $10,000 prize.

Bob Hoppenstedt, SVP with Bethpage FCU in New York, doesn't mind expressing his affection for Bank of America.

For many people, becoming a member of BECU means a change in behavior.

For Patelco Credit Union, preparing for Bank Transfer Day began long before 2011.

Credit union leaders in Russia were given some insights into how Bank Transfer Day has transpired in the United States.

Thanks to Bank Transfer Day, attracting new members is no longer the biggest challenge facing credit unions. But a new survey has found that getting consumers to understand the credit union difference is as difficult as ever.

To get more small credit unions to collaborate and pay extra attention to league messages and services aimed at them, the Ohio CU League has branded its small CU efforts.