CRM systems

It’s critical that retailers tailor their marketing campaigns to the evolving shopping behaviors of consumers, including catering to their tendency to wait until the last minute, writes Dani Cushion, chief marketing officer at Cardlytics.

Companies like Amazon are increasing customer expectation, and traditional issuers could lose out if they don't respond, according to FIS' Sona Jepsen.

The cloud-based vendor was formerly a division of Live Oak Bank.

Although some companies have started to integrate cross-channel marketing as a core element of their strategy, most still haven’t realized the opportunity at stake, writes Lisa Paccione, vice president of sales for Syniverse.

From initial engagement through product purchase and post-sales interactions, retail technology offers a variety of ways to customize the shopping experience, writes Carl Mazzanti, founder and CEO of eMazzanti Technologies.

U.S. Bank has begun using Einstein, Salesforce’s AI software, to give front-line staff insights into customer activity and recommendations. Other banks are likely to add similar tools.

First Data has entered into several partnerships and made acquisitions as it attempts to diversify its product line to adjust to the growth of digital payments.