Customer experience

IDScan.net removed the pages naming its bank and credit union integrations after KrebsOnSecurity traced 153 million license scans to the company.

Banks are putting money into creating services to keep customers happy, but the thing that will keep customers happiest is out of their control.

At a time when the client experience is growing increasingly similar across different banking platforms, the banks that succeed will be those that deliver services tailored to the precise needs of individual customers.

People are becoming increasingly wary that things they see, read and hear may be AI-generated rather than authentic. To maintain customer trust, banks need to leave no doubt that they are people-driven organizations.

Consumers don't mistrust crypto products because they don't understand the technology behind them. They mistrust them because they have seen them fail under pressure. The path forward will be slow and incremental.

It may seem tempting to make use of advertising that plays up the negative aspects of your competition, or tries to set your organization apart from a less-than-appealing stereotype, but such messaging rarely lands well with consumers.

While the e-commerce giant has deemphasized the technology, banks and payment firms are testing the biometric option.

National ad campaigns are impressive. But few things create more goodwill or lasting impact than visible, hands-on support of a community's youth, no matter the size of the bank.

The technology company recently announced iris authentication in smart glasses, bringing new attention to a nascent high-tech payment option that has also attracted Mastercard and Bank of America.