Customer experience

Synchrony Bank’s tie-in with the latest Spider-Man movie is an example of ways companies are looking to add augmented reality to their mobile-marketing arsenals.

Customizing the customer experience will help credit unions keep up with evolving trends in service.

Consumers are stuck using outdated or easily compromised means of proving their identities in a world where banks and retailers need something better. Mastercard and Microsoft are teaming up to take on this monumental challenge.

Proponents of real-time payments systems say banks must embrace them given consumer demand for more immediacy and transparency, even if criminals will try to exploit them.

The Wikibuy purchase follows acquisitions of a personal financial management provider and a firm that helps digital shoppers get price adjustments.

The new promotion illustrates how banks are going beyond traditional advertising as they try to find something that customers will share on their own.

Credit union business boomed in the wake of the financial crisis, but that growth could backslide if the industry doesn't keep up with the competition.

Fifth Third Bank customers were swindled out of over $100,000, but not because the bank didn't have protection in place.

Social Security numbers are used to verify identity across the financial services industry, but their use is outdated and leaves consumers vulnerable to data breaches.

HSBC is the latest bank to be hit with this type of attack, in which hackers take stolen usernames and passwords from one site and attempt to reuse them to login to banks.