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Queensborough National Bank and Trust in Georgia is one of several banks aiming to recruit tech-savvy interns through a network of universities and fintech companies.
April 20 -
The New York company is seeding savings accounts offered by the challenger bank Goalsetter as a way to help minority communities as well as use technology to start building long-term relationships with young consumers.
March 23 -
Some in the industry are beefing up online educational offerings and enlisting social media ambassadors on college campuses to help recruit younger consumers.
February 22 -
Younger consumers have an appetite for fintech services and digital relationships, says Cloudentity CEO Jasen Meece.
January 26Cloudentity -
This oldest consumers in this next group are approaching their mid-20s, so financial institutions must tweak their marketing if they hope to reach them in an meaningful way.
December 22FindCreditUnions.com -
The challenger bank aimed at Gen Z and counts singers, sports professionals, a social media personality and fintech executives among its investors.
December 2 -
The digital bank is on a larger mission to attract younger customers. It's inserting itself into the popular video game in the hope that game players will learn about its products and have fun at the same time.
October 30 -
Many credit unions offer youth accounts to help establish early banking relationships, but a new account for kids from the nation’s largest bank has raised the level of competition.
October 21 -
The industry can gain lifelong members in this demographic by validating their financial concerns as the economy struggles and offering guidance without judgment.
October 9FindCreditUnions.com -
Bank of America and Clinton Savings Bank in Massachusetts are targeting consumers at a young age and hoping to keep them for life.
August 28