Generation Z

Bank of America and Clinton Savings Bank in Massachusetts are targeting consumers at a young age and hoping to keep them for life.

Employees want to work for organizations that focus on a number of areas, such as diversity, flexibility and professional development. Credit unions that don't prioritize this beware.

These tech-obsessed consumers still crave human interaction. Banks' challenge: Designing products and services that meet their needs.

Analytical technology will be key for firms looking to appeal to the next generation of customers. Having come of age in the midst of the 2008 financial crisis, secure personal finance is extremely important to this generation, says Axis Communications' Stephen Joseph.

Young consumers are demanding for new ways to pay, expecting more features and transactions to happen at a much faster pace, which means that companies need to keep up with the pace to adapt and offer the payment experience that this generation looks for, says EBANX's Henrik Nilsmo.

The maturity of "super apps" in China shows how to reach a digital generation, says EBANX's Henrik Nilsmo.

The industry loves to tout its bipartisanship, but it has very publicly embraced the Trump administration at times.

Having grown up with smartphones in hand, these digital natives crave high speed and instant results, says Wirecard's Susanne Steidl.

The young professionals group has a new leader and some of the program's inner workings are set for transition in the year ahead.

The startup with a namesake app is already attracting young investors and has been in talks with banks about partnerships.

The new decade will see Generation Z become adults, and they will expect more services and activities to be facilitated by their device of choice, says Zoomd's Omri Argaman.

Businesses need to shift focus away from millennials and toward the next age group, which is expected to be so demanding that business processes will have to be overhauled, says Julia Carreon, the bank's managing director of digital and fiduciary operations.

Many community banks are launching digital banks, more aggressively courting younger customers and abandoning the idea that only primary banking relationships are worthwhile.

Surety's first online bank, booyah, is aimed at college students and young grads.

Millennials hate bureaucracy but big banks aren't agile enough to meet the demand for fast service. That gives credit unions a big opening.

The app, which started with mobile gaming, will now integrate itself with some of the most popular video games on the market such as Fortnite.

Readers react to plans by Democratic presidential candidates to reform college tuition, credit unions buying more banks, whether the next president could fire the CFPB head and more.

With 20- and 30-somethings just beginning to build financial wealth, banks must orient their business to meet the needs of these consumers.

Changes in consumer behavior patterns will force banks to reassess the information they use to attract customers.

Young people prefer transfer apps, but privacy and authentication will need to be improved, says Sonarax's Benny Saban.