Marketing

The national awareness initiative has broadened its rollout to the Carolinas after launching in Minnesota earlier this year.

Central National Bank rebranded as Stride Bank to move away from a name with overused words.

The Lake Mary, Fla.-based shop will also convert to a state charter and plans to drop the phase "credit union" from its name.

Credit unions are a trillion-dollar industry serving more than one third of Americans, but they mostly avoid advertising during one of the year's biggest sporting events. Here's why.

Banks spend heavily on marketing to win deposits, push digital; Wells Fargo bends to critics in its latest response to scandals; FDIC review of brokered deposits has big implications for branches; and more from this week's most-read stories.

The Virginia company, which recently bought Access National, will become Atlantic Union Bank later this year.

Kern Federal Credit Union has changed its name to Strata CU partly to avoid mix ups with similarly named institutions in the area.

The McLean, Va.-based institution is launching a digital division that will create content that touches on topics beyond banking.

At banks of all sizes — from the $7.2 billion-asset WSFS Financial to the $373 billion-asset Capital One — marketing budgets ballooned in the fourth quarter.

Credit unions in the Gopher State have pledged at least $3.5 million to the Credit Union National Association's awareness effort.