Marketing

The new promotion illustrates how banks are going beyond traditional advertising as they try to find something that customers will share on their own.

A new partnership from one of Silicon Valley’s biggest credit unions aims to offer additional lifestyle perks to members.

After a previous campaign netted disappointing results, management narrowed the time frame and upped the advertising for bigger, better results.

The Federal Trade Commission, which issued a formal complaint against SoFi, is urging other lenders to review their advertisements for false claims about the benefits of refinancing.

Executives offer support to lift investment bankers’ morale; retailer’s move from Synchrony Financial could force card issuers to make concessions.

Ballinger National Bank would be renamed Keystone Bank and its headquarters would move to an Austin suburb.

The change comes two months after the bank was spun off from its Venezuelan parent company.

Now known as Inclusiv, the name change also brings several high-profile programs under one umbrella.

The regional bank is putting its corporate stamp on branches in the two states.

Hamlin caught the attention of the bank's senior leaders when she oversaw the successful launch of a checking product. Now she sits at the center of every major marketing initiative.