Marketing

In a first for the credit union, Kinecta FCU will be the exclusive financial services partner of the Major League Soccer team and its home venue, StubHub Center.

Talk about a #MaleFail: how shining a light on harassment could have unintended consequences for women in financial services. The New York Fed is dealing with a backlash of its own. Chief marketing officers like Citi’s Jennifer Breithaupt are playing an important role in product development. Also, new initiatives target bias on Slack and in Shakespeare.

Following a charter change from employee-based to a community-based field of membership, the credit union said the new name will help it reach its new base.

Some credit unions are seeing significant boosts to loan balances and campaign response rates by deploying adaptive email marketing automation campaigns.

Luckily for Amazon, the OCC is no longer “the angry dad on the porch with a shotgun," trying to keep tech companies from hooking up with banks. JPMorgan Chase’s Amber Baldet can pack a room for a lesson on blockchains. And it is the end of catcalls in France.

Loyalty programs should enhance your brand through all your customer-facing marketing. Macy’s Star Rewards is all over their social media, stores and supporting materials. Plenti doesn’t say anything about the Macy’s brand. It only enhances the Plenti brand, writes Tom Caporaso, CEO of Clarus Commerce.

The bank, which has branches in eight states and operates a nationwide real estate business, said that the proposed new name, Bank OZK, would better reflect its geographic reach.

The legendary shock rocker was the main attraction in a new ad that one expert says may be the best credit union commercial of all time.

Shortly after taking the job, Federal Reserve Chairman Jerome Powell highlighted the need to communicate monetary policy better. He could learn a thing or two from central bank with the most Twitter followers.

After some modest success pushing companies to add women to boards, State Street is raising the bar; a few key departures have left the world’s central bankers even more male-dominated; and why Caitlin Long went from Wall Street to Wyoming.