Marketing

Garden Savings FCU aims to boost brand awareness by focusing on some of the things that make New Jersey unique.

The time needed to close a mortgage improved nine days since the start of the year as the market has shifted to doing more purchase loans.

Suni Harford is off to UBS, and Shaza Andersen is selling the bank she founded. Also, you should hear how venture capitalists talk about female entrepreneurs.

Consumer debt breaks the previous mark set back in 2008, but some are worried that people are returning to their profligate ways; Wells Fargo makes greater use of consumer surveys to fix its brand.

As payments innovation expands and diversifies, retailers will need to find ways to deftly embed low-touch payments into omnichannel shopping.

Digital wallets are maturing, meaning card plays will increasingly resemble Chase Sapphire, targeting a specific higher end demographic, writes Alyssa Arredondo, director of financial vertical marketing at Entrust Datacard.

JPMorgan Chase will give its Sapphire credit card customers 100,000 rewards points for closing home-purchase loans with the bank.

The annual CO-OP THINK Conference opened with a panel discussing some of the hurdles consumers have when it comes to the credit union movement – and what CUs can do about it.

Part of Jamie Moldafsky's job at Wells these days it taking an earful on social media, but the immediate feedback offers important lessons about the bank's products and efforts to rehab its image.

The new name reflects the seven cooperative principles, including cooperation among cooperatives.