Marketing

As Monique Herena sees it, financial firms and investors are bypassing huge opportunities by failing to invest in industries that could increase economic opportunity for women across the globe.

Hannah Grove has made it her goal to make State Street's leaders better at storytelling, launching a two-day event that features TED-style talks with execs as well as influential names in fintech.

This year, Kate Quinn, U.S. Bank's chief administrative officer, put the bank's brand in the national spotlight, launching a social media campaign and overseeing a marketing blitz during the Super Bowl.

Julie Demarigny will be in charge of mobile and online strategies at the San Francisco bank.

Ellie Mae EVP Joe Tyrrell talks customer acquisition strategy. Crafting a personalized consumer experience, he says, starts with data.

As Synovus brought all of its 28 banks under the same name and logo, management made sure employees were well informed and comfortable with the changes.

Four lenders, led by Sallie Mae, have long dominated the market for private student loans. But they could soon face new competition from Navient and Nelnet.

Highlights and insights from the Cornerstone Credit Union League's annual leadership conference in San Antonio.

For each of the last three years, Choice Financial has unveiled an elaborate practical joke on April 1 as part of a quirky marketing campaign.

CUNA Mutual Group is the latest to make a significant contribution to the Credit Union National Association's push for $100 million in funding.

Casey Crawford, CEO of Movement Mortgage, bought First State Bank in Virginia last year. He has since injected more capital into the bank in an effort to reinvent it.

Dawn Morris, formerly of Webster Financial, will also oversee marketing and customer experience.

Honolulu-based CU is the largest community-based credit union in the Aloha State.

PenFed says its marketing services agency will continue to operate independently.

Coastal’s donation comes two months after CUNA announced plans for $100 million nationwide awareness campaign for credit unions.

The decision to adopt the name Axos Bank seems to put more distance between the company and its internet roots.

Now is the time for credit unions to recognize the potential for marketing automation and the profound impact it could have on their business.

The financial technology services company leverages credit data.

One expert says that when done right, marketing can have a bigger ROI and strategic impact than any other investment a credit union makes.

The Georgia Bulldogs football coach appears in a new commercial for Georgia United Credit Union, part of a five-year partnership between UGA athletics and the credit union.