Marketing

Ballinger National Bank would be renamed Keystone Bank and its headquarters would move to an Austin suburb.

The change comes two months after the bank was spun off from its Venezuelan parent company.

Now known as Inclusiv, the name change also brings several high-profile programs under one umbrella.

The regional bank is putting its corporate stamp on branches in the two states.

Hamlin caught the attention of the bank's senior leaders when she oversaw the successful launch of a checking product. Now she sits at the center of every major marketing initiative.

At Beth Johnson's insistence, the bank built an analytics platform that can anticipate customers' needs. It's an investment that is paying off in big ways.

Beth Johnson, who has risen over three decades to become chief marketing officer and head of virtual channels at Citizens Bank, has advanced by looking for opportunities rather than maintaining a fixed idea of where to go.

As Monique Herena sees it, financial firms and investors are bypassing huge opportunities by failing to invest in industries that could increase economic opportunity for women across the globe.

Hannah Grove has made it her goal to make State Street's leaders better at storytelling, launching a two-day event that features TED-style talks with execs as well as influential names in fintech.

This year, Kate Quinn, U.S. Bank's chief administrative officer, put the bank's brand in the national spotlight, launching a social media campaign and overseeing a marketing blitz during the Super Bowl.

Julie Demarigny will be in charge of mobile and online strategies at the San Francisco bank.

Ellie Mae EVP Joe Tyrrell talks customer acquisition strategy. Crafting a personalized consumer experience, he says, starts with data.

As Synovus brought all of its 28 banks under the same name and logo, management made sure employees were well informed and comfortable with the changes.

Four lenders, led by Sallie Mae, have long dominated the market for private student loans. But they could soon face new competition from Navient and Nelnet.

Highlights and insights from the Cornerstone Credit Union League's annual leadership conference in San Antonio.

For each of the last three years, Choice Financial has unveiled an elaborate practical joke on April 1 as part of a quirky marketing campaign.

CUNA Mutual Group is the latest to make a significant contribution to the Credit Union National Association's push for $100 million in funding.

Casey Crawford, CEO of Movement Mortgage, bought First State Bank in Virginia last year. He has since injected more capital into the bank in an effort to reinvent it.

Dawn Morris, formerly of Webster Financial, will also oversee marketing and customer experience.

Honolulu-based CU is the largest community-based credit union in the Aloha State.