Marketing

From digital assistants and new branching strategies to revamped hiring processes and improved cybersecurity, these are the winners of the 2018 Best Practices Awards.

It started with financial literacy classes, but now Chelsea Groton Bank in Connecticut is offering crafts and other so-called lifestyle courses, all in an effort to connect with the public and drive traffic to its branches.

Patelco Credit Union wanted to boost membership so it launched a referral program that help add more than 3,000 members in less than three months.

The new promotion illustrates how banks are going beyond traditional advertising as they try to find something that customers will share on their own.

A new partnership from one of Silicon Valley’s biggest credit unions aims to offer additional lifestyle perks to members.

After a previous campaign netted disappointing results, management narrowed the time frame and upped the advertising for bigger, better results.

The Federal Trade Commission, which issued a formal complaint against SoFi, is urging other lenders to review their advertisements for false claims about the benefits of refinancing.

Executives offer support to lift investment bankers’ morale; retailer’s move from Synchrony Financial could force card issuers to make concessions.

Ballinger National Bank would be renamed Keystone Bank and its headquarters would move to an Austin suburb.

The change comes two months after the bank was spun off from its Venezuelan parent company.

Now known as Inclusiv, the name change also brings several high-profile programs under one umbrella.

The regional bank is putting its corporate stamp on branches in the two states.

Hamlin caught the attention of the bank's senior leaders when she oversaw the successful launch of a checking product. Now she sits at the center of every major marketing initiative.

At Beth Johnson's insistence, the bank built an analytics platform that can anticipate customers' needs. It's an investment that is paying off in big ways.

Beth Johnson, who has risen over three decades to become chief marketing officer and head of virtual channels at Citizens Bank, has advanced by looking for opportunities rather than maintaining a fixed idea of where to go.

As Monique Herena sees it, financial firms and investors are bypassing huge opportunities by failing to invest in industries that could increase economic opportunity for women across the globe.

Hannah Grove has made it her goal to make State Street's leaders better at storytelling, launching a two-day event that features TED-style talks with execs as well as influential names in fintech.

This year, Kate Quinn, U.S. Bank's chief administrative officer, put the bank's brand in the national spotlight, launching a social media campaign and overseeing a marketing blitz during the Super Bowl.

Julie Demarigny will be in charge of mobile and online strategies at the San Francisco bank.

Ellie Mae EVP Joe Tyrrell talks customer acquisition strategy. Crafting a personalized consumer experience, he says, starts with data.