Marketing

As Synovus brought all of its 28 banks under the same name and logo, management made sure employees were well informed and comfortable with the changes.

Four lenders, led by Sallie Mae, have long dominated the market for private student loans. But they could soon face new competition from Navient and Nelnet.

Highlights and insights from the Cornerstone Credit Union League's annual leadership conference in San Antonio.

For each of the last three years, Choice Financial has unveiled an elaborate practical joke on April 1 as part of a quirky marketing campaign.

CUNA Mutual Group is the latest to make a significant contribution to the Credit Union National Association's push for $100 million in funding.

Casey Crawford, CEO of Movement Mortgage, bought First State Bank in Virginia last year. He has since injected more capital into the bank in an effort to reinvent it.

Dawn Morris, formerly of Webster Financial, will also oversee marketing and customer experience.

Honolulu-based CU is the largest community-based credit union in the Aloha State.

PenFed says its marketing services agency will continue to operate independently.

Coastal’s donation comes two months after CUNA announced plans for $100 million nationwide awareness campaign for credit unions.

The decision to adopt the name Axos Bank seems to put more distance between the company and its internet roots.

Now is the time for credit unions to recognize the potential for marketing automation and the profound impact it could have on their business.

The financial technology services company leverages credit data.

One expert says that when done right, marketing can have a bigger ROI and strategic impact than any other investment a credit union makes.

The Georgia Bulldogs football coach appears in a new commercial for Georgia United Credit Union, part of a five-year partnership between UGA athletics and the credit union.

The new name comes after a public competition to help the $8.8 million-asset credit union rebrand itself.

Cobalt Credit Union serves 14 counties across Nebraska and Iowa, but hopes to change to a state charter to help fuel further expansion.

In a win for bankers, a new state law is forcing major changes at two Iowa credit unions – and analysts say CUs in other states could face the same fate.

Branding can help define a de novo's strategy — and be costly and confusing to change if not done well.

USAA reigns, Wells Fargo, well, doesn't. Here's a look at the highs and lows in this year's survey, as well as the trends that drove the results.