Marketing

The new name comes after a public competition to help the $8.8 million-asset credit union rebrand itself.

Cobalt Credit Union serves 14 counties across Nebraska and Iowa, but hopes to change to a state charter to help fuel further expansion.

In a win for bankers, a new state law is forcing major changes at two Iowa credit unions – and analysts say CUs in other states could face the same fate.

Branding can help define a de novo's strategy — and be costly and confusing to change if not done well.

USAA reigns, Wells Fargo, well, doesn't. Here's a look at the highs and lows in this year's survey, as well as the trends that drove the results.

In a one-on-one interview with Credit Union Journal, CUNA CEO Jim Nussle explained the thinking behind the trade group’s upcoming national branding campaign – and how they'll pay for it.

Post Office Employees Federal Credit Union is now simply POE FCU.

Bank reputations fall for the first time in five years, according to our 2018 survey; tallying the scorecard after the Supreme Court's credit card ruling; 10 questions for California bank commissioner; and more from this week's most-read stories.

What is the difference between a reputational hit that ends up being just a blip, and one that becomes an extinction level event? Following are five ways to assess your exposure.

Bank reputations are backsliding as consumers look for evidence of good corporate citizenship. But new data shows that a highly visible and vocal CEO — who talks about more than just the earnings report — can provide a major boost.

Facebook will continue to prohibit ads for other risky financial products including binary options and initial coin offerings.

The rents are steep and they don't generate much revenue, but some banks believe that airport branches still have a role to play in their retail strategies — particularly as advice centers.

The Consumer Financial Protection Bureau has dropped its investigation into allegations that Zillow Group Inc. violated Section 8 of the Real Estate Settlement Procedures Act.

The rules are a chance for card issuers to update their data management, which would be helpful in sales and cross-selling, according to Michael Hiskey, head of strategy at Semarchy.

BB&T is buying Regions Financial's insurance business. That made the timing right for its retail broker to undergo a name change, the company said.

Millennials may be the largest demographic in America today, but one marketing expert says credit unions who ignore older potential borrowers do so at their own peril.

The theme of "Do Global Good" is at the heart of the foundation's new messaging.

Jacksonville, Fla., football fans had a strong clue that TIAA was about to rebrand its new banking unit when the signs at EverBank Field began to change.

A group in North Carolina has finally gone public with its brand, and three other de novos have already been rebranded.

It may not have the digital buzz of fintech, but it can do more to transform how your members see you the moment they walk in the door.