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Accenture Software Said to Offer a Holistic View of Customers

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Accenture (ACN) has introduced software that can help bankers assess customers' needs more holistically.

The global technology services and consulting company said Monday its Accenture Enterprise Customer System displays the extent of a customer's relationship with a financial institution in real time along with a history of the customer's interactions.

According to Accenture, the software can unify data from varied back-office systems to produce a single view of the customer, which can then be used by bankers to cross-sell multiple financial products and services.

"The Accenture Enterprise Customer System allows banks to gain a single, consolidated view of customers to create more relevant and valuable interactions — in short, delivering better services and experiences to customers across all channels," Colin Davies, a managing director for Accenture Software, said in a news release. "This 360 degree view of the customer allows banks to provide personalized pricing and relevant value-add offerings more easily and efficiently."

Accenture said its Enterprise Customer System is available worldwide.

 

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