STREAMLINING: America First's redesigned app lets consumers apply for loans without having to type in information the credit union already has on file. "We don't want the member to enter in the Social Security number or address: we know it," says mobile service manager Brice Mindrum.

Utah Credit Union Aims to Take the Pain out of Lending Through an App

Lending through the mobile channel is something of a Holy Grail for many banks and credit unions. America First Credit Union may have cracked the code with an enhanced mobile app that helps customers shop for cars and apply for car loans on their hand held devices.

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